Category Archives: Strategic Communication

How Strategic Leaders Use Storytelling

Storytelling has proven to be an effective leadership tool in business communication. Or like US psychologist Howard Gardner said: “Every great leader is a great storyteller”. Thus, it is not surprising that executives at many major companies, like 3M, Nike, … Continue reading

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Checklist and Resources for Strategic Storytelling

This post complements the blog article “How Strategic Leaders Use Storytelling”. Storytelling Checklist Even if you are a gifted storyteller, considering the following checklist may be useful. Sharing stories in the pub with friends is not the same as sharing … Continue reading

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