Author name: Milon Gupta

Milon Gupta is an international strategy consultant for sustainable business development from the Heidelberg area in Germany.

Leadership, Strategic Communication, Strategy

How Strategic Leaders Use Storytelling

Storytelling has proven to be an effective leadership tool in business communication. Or like US psychologist Howard Gardner said: “Every great leader is a great storyteller”. Thus, it is not surprising that executives at many major companies, like 3M, Nike, and Procter & Gamble, have embraced storytelling. A number of strategic leaders at these and

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