Leadership, Strategic Communication, Strategy

How Strategic Leaders Use Storytelling

Storytelling has proven to be an effective leadership tool in business communication. Or like US psychologist Howard Gardner said: “Every great leader is a great storyteller”. Thus, it is not surprising that executives at many major companies, like 3M, Nike, and Procter & Gamble, have embraced storytelling. A number of strategic leaders at these and […]

Decision-making, Human Resources, Leadership, Strategy, Uncategorized

The Strategic Importance of Corporate Core Values

Despite their widespread use, corporate core values are probably one of the most underrated factors for competitive advantage. Rise of Corporate Values After the Dot-com Bubble All major companies nowadays have defined corporate values for themselves. See for example the results of a study conducted by Booz Allen Hamilton and the Aspen Institute already in

Human Resources, Leadership, Strategy

The Five Major Strategic Challenges for HR

Human resource management plays a key role for the sustained success of a company. While this has always been true, the relative importance of HR in today’s business environment of fast change and high complexity and uncertainty has even further increased. At the same time, the challenges for HR have changed, as two recent studies

Scroll to Top