Strategic Communication

How Strategic Leaders Use Storytelling

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Storytelling has proven to be an effective leadership tool in business communication. Or like US psychologist Howard Gardner said: “Every great leader is a great storyteller”. Thus, it is not surprising that executives at many major companies, like 3M, Nike, and Procter & Gamble, have embraced storytelling. A number of strategic leaders at these and … Read more

Checklist and Resources for Strategic Storytelling

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This post complements the blog article “How Strategic Leaders Use Storytelling”. Storytelling Checklist Even if you are a gifted storyteller, considering the following checklist may be useful. Sharing stories in the pub with friends is not the same as sharing stories with other executives and employees for strategic purposes. Thus, a systematic approach to strategic … Read more