Tag Archives: Strategic Communication
How Strategic Leaders Use Storytelling
Storytelling has proven to be an effective leadership tool in business communication. Or like US psychologist Howard Gardner said: “Every great leader is a great storyteller”. Thus, it is not surprising that executives at many major companies, like 3M, Nike, … Continue reading
Checklist and Resources for Strategic Storytelling
This post complements the blog article “How Strategic Leaders Use Storytelling”. Storytelling Checklist Even if you are a gifted storyteller, considering the following checklist may be useful. Sharing stories in the pub with friends is not the same as sharing … Continue reading