strategy process

Business Performance, Decision-making, Entrepreneurship, Leadership, SMEs, Strategic Management, Strategy

5 Common Strategic Planning Mistakes SMEs Should Avoid

The experts have been debating the use of strategic planning for some time. Already in the mid-1990s, Canadian management professor Henry Mintzberg questioned the use of a formal strategic planning process in his book “The Rise and Fall of Strategic Planning”. And in view of fast, partly unforeseeable changes, there are good reasons to doubt […]

Leadership, Strategic Communication, Strategy

How Strategic Leaders Use Storytelling

Storytelling has proven to be an effective leadership tool in business communication. Or like US psychologist Howard Gardner said: “Every great leader is a great storyteller”. Thus, it is not surprising that executives at many major companies, like 3M, Nike, and Procter & Gamble, have embraced storytelling. A number of strategic leaders at these and

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