The marketing managers of most companies are convinced of the benefits of sustainable marketing. At least, that is the impression given by the results of a 2022 survey: According to the survey, around 90% of respondents from several EU countries believe that it is worthwhile to invest in sustainability. And 5% of German companies plan […]
Two thirds of German managers believe that sustainability makes economic sense, according to a Capgemini study. At the same time, according to a study by Ipsos and Bertelsmann Stiftung, only slightly less than half of employees (49%) feel that sustainability is important in their companies. This suggests two things: firstly, that the high importance of
Ever more companies are committed to sustainability and are pursuing ambitious sustainability goals. Many even have a sustainability strategy. There is, however, often a clear gap between ambitious goals and their implementation. That is, because in addition to a good sustainability strategy, sustainable corporate management is also required to successfully implement the strategy. That sounds
Values are highly popular among companies around the world. Almost every large enterprise has published a set of corporate values on their website and in glossy brochures. There is a good reason for this, because values can fulfil several important functions: they guide corporate decisions, shape company culture, influence employee behaviour and attract talent. Popular
